TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HOW THE COLLABORATIVE ECONOMY IS CHANGING THE CONSUMER SHAPE OF THE MODERN CONSUMER: A CASE STUDY OF CONSUMER PERCEPTION ON THE AIRBNB COMPANY | ||||||||||||
| Autor(es): |
TIAGO INDALECIO FARIAS |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 11/SET/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=31410@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=31410@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.31410 | ||||||||||||
| Resumo: | |||||||||||||
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This study intends to delve into the collaborative universe, present its main concepts and organizational models, with the objective of presenting a technical analysis of this new trend of consumption based on the perception of the modern consumer. In addition, this study intends to present this model s advantages and disadvantages, its main differences of consumption in comparison to the capitalist economic model, and to highlight the importance of technology and its advances in the last years for the effectiveness of this process. This analysis was completed through a case study supported by a field survey on consumer perception of Airbnb.
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