This monography consisted of the analysis of the strategic movements accomplished by Noi Brewery in order to create value and compared with the concept of value innovation. This monography an introduction about the beer in Brazil and the Market concentration. Subsequently, materials derived from secondary sources, such as documentary researches and websites related to the history of beer, the company information, the concept of beer, the beer in Brazil and the proposed theories. Including an interview with a member of the General Board of the company. Concluding that the introduction of the Brewery Noi on the market may be considered a case of value innovation.