TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | E-COMMERCE: AN ANALYSIS OF E-COMMERCE IN BRAZIL S LUXURY GOODS MARKET | ||||||||||||
| Autor(es): |
SABINE PEIXOTO ARIAS |
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| Colaborador(es): |
MARTIM FRANCISCO DE OLIVEIRA E SILVA - Orientador |
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| Catalogação: | 05/SET/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=31356@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=31356@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.31356 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to analyze the digital commerce in the luxury clothing industry as well as to identify opportunities and challenges in the industry and ultimately to offer some suggestions for the e-commerce entrepreneurs. The analysis, based on Porter s version (2001) was undertaken with respect to online strategies for e-commerce companies. Additionally the book E-commerce from the Getúlio Vargas Foundation was used as bibliographic reference along with various articles specific to the luxury clothing market. As well as the ideas put forward in the theoretical reference interviews were also realized with the objective of providing the reader with the perspectives of both the end client and the entrepreneurs with emphasis on online sales. Thus, this study allows a better understanding on the actions of existing companies, the main challenges in the digital world and presents some strategies for newcomers to the luxury clothing and accessories industry.
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