TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FROM STUDENTS TO CONSUMERS: THE STUDENT CONSUMER METAPHOR APPLIED TO HIGHER EDUCATION | ||||||||||||
| Autor(es): |
PEDRO HENRIQUE TENORIO DE SARVAT |
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| Colaborador(es): |
FLAVIA DE SOUZA COSTA NEVES CAVAZOTTE - Orientador |
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| Catalogação: | 29/AGO/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=31238@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=31238@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.31238 | ||||||||||||
| Resumo: | |||||||||||||
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This research examines the phenomenon of consumer orientation in Higher Education Institutions (HEI) and analyzes empirically whether, and at what level, students of a particular Faculty of Business Administration in Rio de Janeiro, Brazil, manifest expectations regarding the educational service provided that would characterize them as Consumers. A quantitative research was carried out with 100 students, based on the application of the student-consumer orientation questionnaire (SCOQ), developed and validated by Koris and Nokelainen (2015). Based on the results obtained, the work presents the categories in which the students expectations of being treated as consumers are most clearly expressed, and analyzes its implications on the relation between student X teacher and student X HEI.
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