TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMER BEHAVIOR IN RELATION TO FOOD TRUCK: A STUDY OF THE VARIABLES THAT AFFECT CONSUMER BEHAVIOR IN GASTRONOMIC FAIR FOOD TRUCKS | ||||||||||||
| Autor(es): |
NATHAN ADRIANO DE ALMEIDA MAURICIO |
||||||||||||
| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
||||||||||||
| Catalogação: | 23/AGO/2017 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=31169@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=31169@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.31169 | ||||||||||||
| Resumo: | |||||||||||||
|
This paper analyzes consumer behavior concerning the gastronomical fairs food trucks occurring in the city of Rio de Janeiro. The objective of the study is to understand the variables that act on top of the consumers in the purchase process, specially with the innovations occurring in the business, in other words, understand the new things he seeks, respecting his needs and desires, in order to constantly improve the business that is emerging. Considering that, it was realized a study with a qualitative exploratory research based on interviews with these consumers, doing then a quantitative research, based on the qualitative research information, in order to understand and generate data for the analysis of the growth of this type of market.
|
|||||||||||||
|
|||||||||||||