This study contributes to the adaptation and standardization literature through the Olympéa analysis of the marketing mix (product, place, price and promotion) adaptation to the Brazilian market. Olympéa was launched in 2015 and is part of the Paco Rabanne brand belonging to the company PUIG. In this launch, as with all PUIG launches, the strategy presented is more in line with the standardization approach, mainly because PUIG needs to follow guides to instruct its marketing actions, so that any changes to the rules of this guide needs to pass to the matrix approval. In the present study, interviews were conducted with eight employees who work or worked with the brand in Brazil to understand this adaptation strategy and to analyze it according to theory.