This study intends to verify the behavior of cultural consumer on experience with independent music groups in Rio de Janeiro, in this recent market scenario in recession in the macroeconomic view, but in expansion in the microeconomic view whereby the number of cultural services and products have continuously grown in Rio de Janeiro. The carioca consumer faces a growing offer of heterogenous cultural services and products. Cultural services and products make up america s biggest industry, Hollywood productions are exported throughout the world, television series, and popular music have a very big international market. Besides this, theaters, big orchestras, and museums around the world attract tourists and local neighborhoods. Arts, and the artistis, have a strong capacity to connect with the public. Singers and popular music groups are able to attract big crowds. Throughout their work, artists are strong vehicles of ideas and products. Many people cannot imagine their lives without the enriching contribution of cultural products. The study seeks to understand consumer motivations and expectations in a quest to indulge in cultural services and products, especially the concert of a independent music group, that produces autoral music. Therefore, the study sought to contextualize the base concepts from cultural marketing and the perception that the professionals inside the cultural production market have nowadays. This contextualization led to the preparation of research taken to the field to collect data from consumers about cultural marketing factors. In the end, an analysis of this data was made that enabled the structuring of relevant information related to the cultural marketing compound, provided by target audience of the music groups.