TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CHANGES IN MMA S FEMALE CONSUMER BEHAVIOR: MAIN MOTIVATIONS AND INFLUENCES TO THE PERCEPTION CHANGE ABOUT THE SPORT | ||||||||||||
| Autor(es): |
ELINALDO RIBEIRO NERY JUNIOR |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 10/AGO/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30927@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30927@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.30927 | ||||||||||||
| Resumo: | |||||||||||||
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This work aims to identify and analyze the changes in the female consumer behavior towards Mixed Martial Arts, or MMA. If, in fact, the author seeks to map and understand the main motivations and influences that triggered this perception change, raising assumptions and validating them or not through interviews with focus groups formed by women with and without interest in MMA. The information obtained and the conclusions reached may be relevant to several organizations and companies that operate in this segment of the market, which has grown significantly in recent years.
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