TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE IDENTIFICATION OF THE FANS FROM BOTAFOGO WITH MATERIAL SPORTS COMPANIES | ||||||||||||
| Autor(es): |
CLAUDIO GRECHI LINS |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 08/AGO/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30896@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30896@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.30896 | ||||||||||||
| Resumo: | |||||||||||||
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The study seeks to understand the fans opinion regarding different sports equipment companies, searching to prospect future sponsors and maximize their sales with official materials. To achieve this goal, it was realized two surveys: The first, an interview with 10 fans looking to discover wich companies they are more familiar with, and why they want them to sponsor the club, those interviews helped the writer to realize the next survey. The second analysis was made through a 150 respondents survey he final result identified which was the most interesting companies CHOSEN by the fans: Adidas, Nike, Puma and Kappa. because they have principaly products with good quality and they are global brands.
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