TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FARM STORE BRAND EXPERIENCE AT THE RIO 2016 OLYMPIC GAMES | ||||||||||||
| Autor(es): |
CAROLINE THOMAZINI PAULINO |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 07/AGO/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30860@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30860@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.30860 | ||||||||||||
| Resumo: | |||||||||||||
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The fashion market is one of the most important sectors of the Brazilian economy. Currently the country occupies the fourth position in the world ranking of the fashion and clothing market, being considered the country that grows the most in this sector. Despite all the opportunities created by economic growth in this segment, companies and fashion brands find it difficult to stand out from the increased competition in this market. Given this context, this work investigates the experience marketing strategy adopted by the Farm brand during the Rio 2016 Olympic Games. Through in-depth interviews, this exploratory study intends to investigate the impact of Casa Farm s Urca experience on the audience that frequented the event.
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