TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ATTRIBUTES OF GOSPEL ARTISTS THAT INFLUENCE CUSTOMERS IN THE BUYING DECISION | ||||||||||||
| Autor(es): |
ALLAN CESAR DA SILVA E SILVA |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 31/JUL/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30770@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30770@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.30770 | ||||||||||||
| Resumo: | |||||||||||||
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The gospel music industry has been growing significantly in Brazil, attracting numerous followers of its music style. A major factor for such rapid growth is the great number of artists who are involved in this particular market exploring the most diverse genres, ranging from pop-rock to axé music.
Thus, the gospel music fan benefits from several options of product of whomever he/she admires the most. However, it is expected that every consumer evaluates carefully the attributes of each artist according to their personal ideals and beliefs. Therefore, this study analyzed the consumer behavior in the gospel industry in regard to their buying habits, motivations, and attitudes, besides identifying the main features of this music genre, which is still little explored.
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