TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MARKETING AND CINEMA: MOVIE RELEASE STRATEGIES | ||||||||||||
| Autor(es): |
ADAM MARCEL DE OLIVEIRA SANTOS |
||||||||||||
| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
||||||||||||
| Catalogação: | 31/JUL/2017 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30758@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30758@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.30758 | ||||||||||||
| Resumo: | |||||||||||||
|
Cinema has always enchanted spectators around the world. The advent of new technologies has allowed film industry to enhance the quality of its productions, but the industry has suffered with the illegal downloads of movies. In its communication strategies cinema can count on different tools to attract spectators. In this context, the present study investigates the communication strategies that leads youngsters to the cinema. To make it possible, a bibliographic research about the history of the cinema and its communication strategies has been made. Then, sixteen moviegoer youngsters have been interviewed. The results suggest that communication strategies using social network and mobile devices have a big influence on the studied group.
|
|||||||||||||
|
|||||||||||||