Technological advances have provided major changes in the music industry. Piracy, for example, has become a major threat in the industry. But the paid digital distribution formats indicates that there are still consumers willing to pay for music. In addition to that, the growth in consumption for nostalgic products, such as vinyl discs is a tendency in this market. Therefore, this study investigates the opportunities promoted by various music distribution formats, focusing in generation behavior for Generation X and Y according to the following marketing concepts: distribution channels, involvement, extended self, the buying process, nostalgic marketing and discretionary income.