TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMER BEHAVIOR AND THE ATTRACTIVENESS OF MUSIC ALBUM COVERS | ||||||||||||
| Autor(es): |
RENATO PENNA MAGOULAS BACHA |
||||||||||||
| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
||||||||||||
| Catalogação: | 12/JUL/2017 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30513@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30513@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.30513 | ||||||||||||
| Resumo: | |||||||||||||
|
This study aims to identify and analyze the factor that lead consumers to buy music discs, only evaluating their covers. To understand this issue was held in-depth interviews with semi-structured, with 15 consumers. In order to understand this matter, subjects were analyzed as attitude, heuristics, perception and semiotics, and how these senses are perceived and evaluated for the impulse purchase of a music disc. With the survey results, was found what kind of cover most impacts the consumer and what would be the line bands needs to follow if they want to focus on their covers.
|
|||||||||||||
|
|||||||||||||