TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE BUYING PROCCESS OF A CAR: WHAT FACTORS ARE THE MOST IMPORTANT FOR CONSUMERS OF THE A AND B CLASSES? | ||||||||||||
| Autor(es): |
PEDRO GABRIEL DE SA CHAVES DA SILVA |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 12/JUL/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30509@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30509@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.30509 | ||||||||||||
| Resumo: | |||||||||||||
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The following work has the objective to discover what are the determinant factors in the buying proccess of a car for the Brazilian A and B social classes. For the following research to be deemed possible, initially, a study was made on a diverse range of sources for the building of chapter 2. After building chapter 2 with ideas and facts of the sources studied, a structured questionaire was established and put online on the qualtrics plataform. The responses acquired in the questionaire were used to answer the main problem of this work.The responses were extracted from the software, studied and analyzed to finally get to the conclusion of the problem studied.
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