TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MEDIA RELEASE IN SHOPPING CENTER | ||||||||||||
| Autor(es): |
NATASHA JOORY |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 29/JUN/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30410@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30410@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.30410 | ||||||||||||
| Resumo: | |||||||||||||
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This work aims to analyze the perception of the consumer before the media release in shopping malls. For this, information was raised both the shopping mall market in Brazil, and on the brand communication through the dissemination of current media. In addition, it was obtained theoretical framework for the topic more deeply. Then in the field research, a closed questionnaire was answered by shopping malls consumers in order to understand if they perceive the media that are disclosed in malls. Finally, the responses obtained in the survey were compared with the theoretical framework and the aim of this study to reach the conclusions.
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