TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MOTIVATIONS FOR THE CONSUMPTION OF FAST FASHION: AN EXPLORATORY STUDY | ||||||||||||
| Autor(es): |
MARIA EDUARDA TEIXEIRA LONDRES |
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| Colaborador(es): |
BARBARA PAGLIARI LEVY - Orientador |
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| Catalogação: | 29/JUN/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30406@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30406@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.30406 | ||||||||||||
| Resumo: | |||||||||||||
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This exploratory study aims to understand women s buying behavior regarding fast fashion brands. The objective was to investigate the perceptions and buying motivations in different aspects of the process. It was conducted 15 interviews with local consumers between 20 and 25 years old. Data was collected and analyzed separately, which allowed the development of analysis on some general patterns that are exalted in this type of consumer, such as key factors that are placed in evidence at the time of decision-making when shopping for fast fashion brands.
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