TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | WINE S CARIOCA MARKET: EXPERIENCE AND USE | ||||||||||||
| Autor(es): |
LILIANE MARLENE NARDELLI |
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| Colaborador(es): |
ALESSANDRA BAIOCCHI ANTUNES CORREA - Orientador |
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| Catalogação: | 08/JUN/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30260@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30260@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.30260 | ||||||||||||
| Resumo: | |||||||||||||
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The objective of this study is to investigate of the role of experience in the wine s market in Rio de Janeiro. Therefore, provide a better understanding of the carioca s consumer behavior in relation to wine. The research was exploratory in nature with individuals interviews. The result indicates that Rio is a promising wine market, the consumer is curious about the product. In addition, the study also indicates that the consumption of wine is related to local culture and the market in Rio has a potential to grow, especially in the white and sparkling wine consumption. Moreover, the experience provided by wine events in the city was considered a valid and differential strategy
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