TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF BLOGS RELATED TO FASHION, STYLE AND BEAUTY ON BUYING BEHAVIOR | ||||||||||||
| Autor(es): |
DANIELLA SAMANEZ BISSO |
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| Colaborador(es): |
BARBARA PAGLIARI LEVY - Orientador |
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| Catalogação: | 18/MAI/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30013@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=30013@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.30013 | ||||||||||||
| Resumo: | |||||||||||||
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The goal of this study is to understand the influence that blogs related to fashion, beauty and style have on the buying behavior of beauty products consumers. To do so, a bibliographic research, including a theoretical review of issues relevant to this study, and a field research was conducted. In the stage of field research were carried out 15 exploratory interviews with consumers of beauty products that access blogs at least once a month. The results allowed to infer that there is influence of blogs related to fashion, style and beauty on the buying behavior of consumers, especially in the stages of pre-purchase research, evaluation of alternatives and product choice.
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