Research shows that the listening experience is considered efficient to retain consumers attention by setting your actions and your mood within the point of sale. This paper discusses issues related to sensory marketing, specifically the sound of fashion retail environment and consumer behavior in order to identify the best musical genres compatible to store image WE - For We All together the style of your target audience. For this, was approached the principal marketing theories concerning a selling point as the trade marketing, servicescape and branding as well as perception, attention, memory and personality and consumer lifestyle. Such theories were compared with the results of research conducted with 100 locals women from different neighborhoods and ages, offering a number of conclusions relevant to the understanding the proposal in the paper work.