This work aims to understand how it behaves adult consumers of video games, and basically using the concepts of Solomon (2011), identify how the decision-making process for these consumers, and how the reference groups and the sacred consumption may influence the final decision of these consumers. For it was used as a basis to research by observation, in a games point of sale and a descriptive study, which surveyed twenty consumers about their gaming habits of consumption, thereby to identify the decision-making process of those consumers in the consumer video games.