TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE PROCESS OF CHOOSING GYM CLUBS MADE BY CARIOCA CONSUMERS | ||||||||||||
| Autor(es): |
LETICIA D AVILA MONTEIRO |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 16/MAR/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29422@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29422@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.29422 | ||||||||||||
| Resumo: | |||||||||||||
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This study aimed to analyze the decision-making process involved in choosing a fitness center. The fitness industry has been one of the fastest growing in Brazil in recent years. This survey was conducted online with consumers who currently attend a Fitness Centre and those who are about to enroll in one. The results indicate that a friend recommendation and the location are important factors in this decision. Also show that the ultimate goal of these consumers is the increase of well-being and fitness in general.The study also indicates that the ideal location for a gym academy is closeto home. Others factors were also analyzed as infrastructure, price, the profile of the people whoattend the fitness center and the additional services offered.
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