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Consulta aos Conteúdos
Estatística
Título: THE APPRECIATION OF COFFEE SHOPS BY CUSTOMERS FROM RIO DE JANEIRO WHEN HAVING SOME COFFEE
Autor(es): TAYANA NATALIA MARTINS BORGES
Colaborador(es): DANIEL KAMLOT - Orientador
Catalogação: 07/MAR/2017 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29336@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29336@2
DOI: https://doi.org/10.17771/PUCRio.acad.29336
Resumo:
This study aims to investigate the characteristics most appreciated by the residents of the city of Rio de Janeiro (cariocas) when going to coffee shops. Thus, for this purpose, there have been performed internet research, qualitative research with employees from several coffee shops and quantitative research with the customers. The result of this study shows what service providers believe that customers seek and expect from the coffee shops, and it also enabled a better understanding of what motivates cariocas to visit this type of establishment.
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