TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE CONSUMER S PERCEPTION ON YOUTUBE WEBSITE | ||||||||||||
| Autor(es): |
GABRIEL TEDESCHI |
||||||||||||
| Colaborador(es): |
RENATA CELI MOREIRA DA SILVA - Orientador |
||||||||||||
| Catalogação: | 15/FEV/2017 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29153@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29153@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.29153 | ||||||||||||
| Resumo: | |||||||||||||
|
This work has the objective to understand the consumer s perception on Youtube ads, once it represents a social media with so many users, and the biggest network of shared videos. To achieve the purposes of this work, 15 people were submitted to a deep interview. The results show that network and social medias are in fact widely used, mostly to keep users updated and consume content related to humor and entertainment. Besides, it appears that some advertisements shown in the website are badly perceived by users, who feel disturbed with some strategies. Afterwards, the work is concluded putting the results on evidence. Lastly, users express their opinion on how they think ads should be done in order to catch their attention.
|
|||||||||||||
|
|||||||||||||