Título: | THE FACTORS INFLUENCING THE CONSUMERS DECISION WHEN CHOOSING BETWEEN AUDIO-VISUAL SERVICES | ||||||||||||
Autor(es): |
ETTORE BURLE LAVAGETTO |
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Colaborador(es): |
MARINA DE CASTRO FRID - Orientador |
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Catalogação: | 09/FEV/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29101@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29101@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.29101 | ||||||||||||
Resumo: | |||||||||||||
The main goal of this study is to determine and analyze the factors that directly affect the behavior of entertainment consumers when choosing between different audio-visual content platforms that are currently available. Given the freedom of choice that consumers have, you can see patterns of preferences when they are deciding for alternative players.
During the study, it was possible to see the impact that the rise of streaming services is having on the traditional pay TV Market as well as many positive and negative points that influence the choice of the consumers.
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