TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MUSIC IN ADVERTISING: THE IMPACT OF MUSIC ON CONSUMPTION ADVERTISING | ||||||||||||
| Autor(es): |
CARLOS EDUARDO XAVIER PIRES |
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| Colaborador(es): |
MARINA DE CASTRO FRID - Orientador |
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| Catalogação: | 07/FEV/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29058@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29058@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.29058 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to investigate the impact of music used in commercials, seeking to understand aspects of the relationship between consumers and brands. For this, the study was developed in two partes. First, in-depth interviews were conducted with five respondents. The second step was to conduct a quantitative survey in order to relate music to goods and services, and brands to musical genres. It was concluded that consumers are more inclined to like advertisements that contain music, and like to be surprised by them. From the second stage, it was possible to find several links between music, products and brands.
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