TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | RELATIONSHIP MARKETING: WITHDRAWAL OF PHYSICAL ACTIVITY IN GYMS | ||||||||||||
| Autor(es): |
ALEXANDRA BRIGIDA CRISTINA CUNHA NOVA |
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| Colaborador(es): |
DANILO ROGERIO ARRUDA - Orientador |
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| Catalogação: | 01/FEV/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28959@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28959@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.28959 | ||||||||||||
| Resumo: | |||||||||||||
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This study aimed to identify the mains reasons that led people to resign gyms. With the results found, gym managers can evaluate the best strategies and regain clients. The research was based on authors, such as Hoffman, Bateson, Ikeda, Camponar, Gronroos, Gordon e Gummesson. The results were found upon a quantitave descriptive research, with convenient sample of 312 answers of people with aged between 18 and 65 and attend to gyms in the City of Rio de Janeiro or in Niterói. The results found in this research shows that the main reason to resign gyms are: hygiene of the facilities, instructors with low technical qualifications and small variety of equipment.
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