TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE SOCIAL INFLUENCE IN THE PURCHASE DECISION PROCESS OF BRAZILIAN FEMALE MAKE-UP CONSUMERS | ||||||||||||
| Autor(es): |
MONICA NOBREGA LA MARCA |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 18/JAN/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28741@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28741@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.28741 | ||||||||||||
| Resumo: | |||||||||||||
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The goal of this paper was to analyze the influence of social elements in the shopping behavior of female consumers when it comes to make-up. To improve the study, a focal group was formed and a questionnaire was created, both with a female audience who wears makeup on a daily basis. The focus of this assignment turned its way to groups of references and opinion leadership such as friends, bloggers and other makeup consumers. It was found that most of the female consumers are used to research before the purchase, mainly through the internet and reviews of women who already purchased the product.
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