TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY IN THE DECISION PROCESS OF CONSUMER PURCHASING | ||||||||||||
| Autor(es): |
MATHEUS ALVES CERQUEIRA LOPES |
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| Colaborador(es): |
RENATA CELI MOREIRA DA SILVA - Orientador |
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| Catalogação: | 17/JAN/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28719@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28719@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.28719 | ||||||||||||
| Resumo: | |||||||||||||
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Social responsibility is an issue that has gained importance over the years in Brazil, mainly from the 90s. Faced with this reality, this research aims to investigate the impact of social responsibility in consumer buying decision process. To achieve this objective a survey was conducted by applying two data collection techniques: questionnaires and focus group. The research showed the most consumers are aware of the importance of social responsibility, but does not show it at the purchase time. And also showed that quality and price are attributes greater importance than social responsibility.
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