This study aims to investigate the relationship developed by museums to society through the training audience, from a marketing perspective. And also attention provided to consumers/customers of Generation Z, depending on the sample Visitation reasons, the process decision-making, disabled services, according to the impressions of the public and the factors/attractions that could stimulate a higher frequency of visit. We will seek to understand the views of this generation about the museum as an entertainment option and how marketing tools can help managers come to the museum to understand this audience. It will still be tested the possibility of attracting investment in museums by large companies, especially in the technology industry, seeking an audience of job training since childhood.