TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | SUCCESS PRACTICES THE JUSTPARK CASE | ||||||||||||
| Autor(es): |
BERNARDO RATTON HERZOG |
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| Colaborador(es): |
RAPHAEL BRAGA DA SILVA - Orientador |
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| Catalogação: | 05/JAN/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28609@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28609@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.28609 | ||||||||||||
| Resumo: | |||||||||||||
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This work aims to identify the success factors of the equity crowdfunding campaign of JustPark. It is expect to find practices that could be used as source of information for entrepreneurs who want to perform successful in this model.
The study sought to source for understanding the concepts in markets such as Venture Capital and Private Equity, as they are at a more developed stage and more information is provided.
The key success factors of the case were the advertising campaign, the survey of their user base to identify the opinion about a campaign of equity crowdfunding and set a detailed business plan. Another attractiveness point was the company s quality and the team who manages the business.
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