TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | BRAZILIAN S PERCEPTION OF THE BRAND AND THE EUROPEAN FOOTBALL CLUBS | ||||||||||||
| Autor(es): |
BRUNA MENEZES DE SOUZA |
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| Colaborador(es): |
DANILO ROGERIO ARRUDA - Orientador |
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| Catalogação: | 05/JAN/2017 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28606@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28606@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.28606 | ||||||||||||
| Resumo: | |||||||||||||
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The following study intends to understand the relation between European major football teams and their Brazilian fans. The presented analysis may help companies decide their investments and understand which concepts are associated with each European football club. The study utilized Aaker, Pitts and Stotlar, Morgan and Summers. As methodology, a quantitative research with 253 answers was used. This research was answered only by Brazilians that have any involvement with football. With data analysis was possible to identify a growing market of fans and supporters. If explored correctly, brands can associate themselves with certain European football team in order to raise brand value.
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