This study has the objective of studying the impact of experiences in the Walt Disney World parks. The themes addressed were related to experiential marketing, services, sensory and client s expectations. The research was developed in two stages, the first had an exploratory nature where interviews were hold, and the second consisted of an electronic survey. The result indicates that although the expectations were very high, the company delights its customers with the created experiences. The service s quality standard had a great evaluation on the studied sample, due mainly to the high customer service standard that generates returning clients and the recommendation of the company s service.