TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HEALTHY LIFESTYLE AND ITS IMPACT ON PHYSICAL ACTIVITY MARKET | ||||||||||||
| Autor(es): |
JULIANA PEIXOTO SANTOS REIS |
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| Colaborador(es): |
MARINA DE CASTRO FRID - Orientador |
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| Catalogação: | 29/DEZ/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28552@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28552@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.28552 | ||||||||||||
| Resumo: | |||||||||||||
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The following study aims to understand how the increasing search for a healthy lifestyle and well-being is impacting the market of paid physical activities. To reach this understanding, some intermediate objectives were given on what is causing the increase of the supply and demand and ultimately, analyze the success perspective of this market. To that end, first, a theoretical based research was made, followed by a quantitative questionnaire answered by 40 consumers of this market, to learn their motivations and possible frustrations, and ultimately, three qualitative interviews with entrepreneurs of the physical activities market of the city of Rio de Janeiro.
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