This work aims to assist companies that have the intention of joining the multibrand womenswear market, to understand more about the relationship between supplier brands and multibrand stores , there by facilitating their decision of whether to invest in the sector. The study is based on a case study of the Corporeu s company, brand that provides for more than three hundred Brazilians multibrands. The author presents in this work , the implications of the relationship between suppliers and multibrand stores , brand management analyzes made by Corporeum and their marketing strategies and management used to strengthen the relationship with its multibrand customers.