TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE DECISION MAKING PROCESS IN THE PURCHASE OF COSMETICS BY THE MIDDLE CLASS | ||||||||||||
| Autor(es): |
MARIANA MARTINS FERNANDES |
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| Colaborador(es): |
RENATA CELI MOREIRA DA SILVA - Orientador |
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| Catalogação: | 21/DEZ/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28489@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28489@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.28489 | ||||||||||||
| Resumo: | |||||||||||||
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Women, historically, are concerned with beauty, even more in the current
world we live in, where people follow radically beauty standards that are imposed
by an increasingly consumerist society.
This study aims to uncover the decision making process of the Middle
Class when buying cosmetics.
This Class has shown a significant growth in the market, and a strong
purchasing power, which was the driving force for Brazil to reach the third place
in the global ranking of cosmetics consumption.
From the literature of authors in the area of consumerism behavior, several
concepts about the decision making process of purchasing will be addressed and
discussed relating to cosmetics consumption by the Middle Class.
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