Organizations do not treat most sport s sponsorship as just a way to help the sport but as an investment for strengthen the image of their brands. These investments in large events seem to increasingly larger and the sponsorship of sporting events tool can be used as a way to communicate and be connected with consumers in a way that they engage with the brand. This study aim to identify if there is a change in the view of Rio de Janeiro s consumers toward the FIFA World Cup Brazil 2014 s sponsoring brands after the event. To achieve this objective was created a survey through a questionnaire that sought to understand the knowledge of the official sponsor s brands, the remembrance toward brands and the view of respondents toward the sponsoring brands after the competition.