TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE MAIN FACTORS THAT INFLUENCE THE DECISION TO BECOME VEGAN AND ITS IMPACTS ON FOOD CONSUMPTION | ||||||||||||
| Autor(es): |
HELIO CESAR CARDOSO CORAPI |
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| Colaborador(es): |
RENATA CELI MOREIRA DA SILVA - Orientador |
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| Catalogação: | 13/DEZ/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28401@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=28401@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.28401 | ||||||||||||
| Resumo: | |||||||||||||
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The project has as objectives investigate the factors that influence people to become vegans and verify the impacts this decision brings to the consumer behavior when buying food products. The data used obtained through an interview with 15 brazilian vegans. As a result, was possible to identify the animal issue as a primary motivator and the reference groups as the major influencing factor. Regarding impacts in the purchasing process, the principals were the increase in research for information and the increase on the consume of natural products.
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