TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE IMPORTANCE OF BRAND IMAGE (MAC) IN THE PURCHASE DECISION PROCESS OF MAKEUP | ||||||||||||
| Autor(es): |
FRANCINE DE SOUZA CESAR DA FONSECA |
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| Colaborador(es): |
RENATA CELI MOREIRA DA SILVA - Orientador |
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| Catalogação: | 18/OUT/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=27693@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=27693@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.27693 | ||||||||||||
| Resumo: | |||||||||||||
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The market increasingly competitive time with this, companies need to stand out and strengthen your image to be able to differentiate and overcome the fierce competition, especially in the cosmetics market, seen it, the company chosen for the study was the MAC, as she has a strong image in the perception of consumers. The objective of this study aims to analyze the decision-making process of the consumer to make up the city of Rio de Janeiro. Qualitative research with questionnaires will be taken in addition to using primary and secondary research data and reports. So to evaluate the perception of consumers towards brands, attributes and brand image.
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