TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE STRENGTH OF THE BRAND: THE INFLUENCE OF THE NAME OF AN EDUCATIONAL INSTITUTION IN THE EDUCATIONAL SCENARIO OF BRAZILIAN HIGHER LEVEL: A STUDY ON BRAND PUC-RIO | ||||||||||||
| Autor(es): |
BRUNA PETROPOLIS |
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| Colaborador(es): |
CECILIA LIMA DE QUEIROS MATTOSO - Orientador |
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| Catalogação: | 11/OUT/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=27625@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=27625@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.27625 | ||||||||||||
| Resumo: | |||||||||||||
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This paper shows a study on the influence a brand may have on the costumers choice. The main goal was to comprehend the importance of brand PUC-Rio on the students choice of institutions and its effect over them. It was possible to comprehend the value of the institutions brand through theoretical background, research and data analysis. The chosen methodology was qualitative, also using the research obtained through interviews with students from PUC and other higher education institutions from Rio de Janeiro. Thanks to the results, it was possible to see the influence the brand has on the students.
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