Toque a Campainha, a company with over thirty years of market and tradition has always been managed by the Uderman family. This research is intended to be for this company an important step in understanding who their customers are and what they expect from the brand. Furthermore, the analysis of the communication channels intend to point out the better media to promote their products. Understanding how the customer positions the company in the market in which it is inserted shows to the managers a view of the market giving them information for future decision making.