TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF A MOVIE ON THE SELECTION OF A PRODUCT TO BUY: CASE OF THE DESPICABLE ME FRANCHISING | ||||||||||||
| Autor(es): |
ADRIANA CARNEIRO PAULO |
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| Colaborador(es): |
ALESSANDRA BAIOCCHI ANTUNES CORREA - Orientador |
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| Catalogação: | 04/OUT/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=27572@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=27572@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.27572 | ||||||||||||
| Resumo: | |||||||||||||
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The present study has the intention to identify if the Despicable Me movie
franchising makes any influence on the selection of products to buy for the
consumers. To support that, it were used some bibliographic references, and
qualitative researches were performed with sellers and consumers and
quantitative researches were performed with consumers, in addition to an
observation of the purchasing process.
In this way, it was possible to understand what motivates the selection to
purchase these aggregated products and the influence that the movie, even
already out of the cinemas, does on the purchasing process.
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