TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | RIO DE JANEIRO SOCCER TEAMS FAN S LOYALTY MEMBERSHIP PROGRAM ANALYSIS | ||||||||||||
| Autor(es): |
VICTOR MARTINS COSTA GOMES |
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| Colaborador(es): |
MARCO AURELIO DE SA RIBEIRO - Orientador |
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| Catalogação: | 23/AGO/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=27197@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=27197@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.27197 | ||||||||||||
| Resumo: | |||||||||||||
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Sports Marketing in Brazil s Soccer has significantly grown over the last few years. That being said, this study seeks to analysis the fan s loyalty membership programs from the biggest Rio de Janeiro soccer teams and help to develop their financial income, bringing closer their relationship with their fans.
In order to do that, the author studied the best strategies regarding these programs, looking forward to a better efficiency and a proper scenario to conquer new memberships.
The development of this study was based in a quantitative survey to measure the behavior of the sport s fans regarding the loyalty membership fan s program of the soccer clubs they cheer for.
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