This study aims to understand the behavior of the Brazilian consumer economy class C in the international tourism market. This class that the study published in 2012 (O Observador Brasil, 2012) is now comprised 54 percent of the population, greater economic class in the country, with a high of 64 percent between the years 2005-2011. With the market optimistic about the prospects of growing demand, there is interest in the behavior of this new customer regarding their potential for international tourism market, since research, such as the (Hi-Mídia/M.Sense 2012), concluded that only 17 percent have been out of the country ever. However, in another published study (Popular Date 2012) 52 percent of respondents claim to be interested in traveling abroad and be Class C, thus enhancing the prospects for demand. Additionally, a survey was conducted through a questionnaire and analyzed the responses of a sample consistent with the public focus of this study. In order to support the conclusions of this consumer behavior, resorted to several times the theory and market data, which can be seen in References , starting on page 23 that reinforce the results presented here.