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Título: HOW THE STRATEGIES USED BY BARCELONA COULD BE APPLY TO THE BRAZILIAN SOCCER TEAMS
Autor(es): LARISSA ESTEVES GUERREIRO
Colaborador(es): ANDRE LUIZ ROIZMAN - Orientador
Catalogação: 19/JUL/2016 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26931@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26931@2
DOI: https://doi.org/10.17771/PUCRio.acad.26931
Resumo:
The project has as main objective analyse how the strategies used by Barcelona, spanish soccer team, could be apply to the brazilian soccer teams. Through the Barcelona case and research with consumers (fans) and four brazilian soccer team managers, it was possible to assess the current scenario of brazilian soccer teams according to the strategies to get money and suggest how the Barcelona strategies can improve the brazilian soccer teams rent.
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