TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | POSICIONING OF THE FOUR MAIN CARIOCA TEAMS BY FANS AND RIVALS THROUGHT PROJECT TECNIQUIES | ||||||||||||
| Autor(es): |
GABRIEL DA LUZ BARBOSA DA SILVA |
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| Colaborador(es): |
DANILO ROGERIO ARRUDA - Orientador |
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| Catalogação: | 04/JUL/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26752@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26752@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.26752 | ||||||||||||
| Resumo: | |||||||||||||
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This academic paper intends to analyse the positioning of the fans and their respectively rivals. The chosen teams were Botafogo, Flamengo, Fluminense and Vasco da Gama The main aim is to show throught the research how the fans show their views of the brand in relation to their rivals. Besides that, we are also going to discuss the results and consequences of these visions. As theoretical basis David Aaker, Solomon, Urdan and Urdan and Phillip Kotler were the main motivation for the development of this paper. It is expected to contribute to the marketing area with the conclusions and reflections of this analysis.
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