TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF THE SOCIAL MEDIAS ON THE PURCHASE OF FASHION ITEMS BY WOMEN | ||||||||||||
| Autor(es): |
GABRIELA HARUMI ENOKIBARA GUELMAN |
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| Colaborador(es): |
RENATA CELI MOREIRA DA SILVA - Orientador |
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| Catalogação: | 20/JUN/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26643@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26643@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.26643 | ||||||||||||
| Resumo: | |||||||||||||
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The study aims to identify the power of influence of the social medias on the final consumers of fashion items. In order to achieve this, interviews were conducted with fifteen consumers of fashion items and users of the social medias, from classes A and B, aged between 20 and 35 years, residents in the cities of Niteroi and Rio de Janeiro. With the data collected, it was possible to trace the profile of each interviewed, to identify her interest in fashion, how she searches for information and her relationship with the social medias. The results show that the search for information and inspirations is performed through the social medias and all interviewed affirmed to recognize the influence of the social media on their buying decision.
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