TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FACTORS THAT INFLUENCE OVER THE BUYING PROCESS OF FASHION LUXURY CONSUMERS OF DIFFERENT GENERATION | ||||||||||||
| Autor(es): |
PRISCILA BRACO AGUIAR |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 03/MAI/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26251@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26251@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.26251 | ||||||||||||
| Resumo: | |||||||||||||
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This study aimed to understand what factors influence the buying process luxury fashion products among consumers of Generation X and Y. For such a study was conducted with the consumers of both generations, as well as with representatives of luxury brands. Besides the analysis of the answers given by respondents, similarities and differences between the social, marketing and situational factors that affect the buying process of the target audience of this study were also identified.
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