TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CASE STUDY: RELATIONSHIP MARKETING IN A PET SHOP | ||||||||||||
| Autor(es): |
ARTUR ANDRADE DOS SANTOS |
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| Colaborador(es): |
RENATA CELI MOREIRA DA SILVA - Orientador |
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| Catalogação: | 14/ABR/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26129@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26129@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.26129 | ||||||||||||
| Resumo: | |||||||||||||
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In this paper, a case study explores the utilization of Relationship Marketing at the Pet Shop Toca do Lobo, describing the broad possibilities of making use of Relationship Marketing, specificaly at this enterprise.
To this end, we seek first the study of theories published on the subject, seeking foundation to work through theoretical. Also, interviews were conducted with the owner, an employee and a client company, and is also used data on the company s revenue as well as a customer retention rate, provided by the pet shop.
The analysis is based on interviews and documents consulted, taking into account important issues as the reason for the use of relationship marketing and its practical application. After this analysis, we present the conclusion and suggestions for future studies.
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