TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FALSE ADVERTISING ON INTERNET | ||||||||||||
| Autor(es): |
ANA LUISA OSTMANN PROENCA DE GOUVEA |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 11/ABR/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26103@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26103@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.26103 | ||||||||||||
| Resumo: | |||||||||||||
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The study aimed to identify and analyze consumer reaction after realizing it they have been a target of false advertising on the internet. In order to answer the main goal of the research, a questionnaire were filled to 107 consumers, most from the classes A and B, aged 20 and 30 years and residents of Rio de Janeiro. The results show that there is a lack of consumer confidence in relation to the advertisements on the internet, considering advertisements that advertise a product image from another and small letters as the falsest features when observing an advertisement. Moreover, when they realized they have been a target of a false advertising, most choose to make the word-of-mouth negative and not buying anymore at the company website.
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